Zubrify – A Fusion of UI/UX Design, Branding & Front-End Development

Year:
2020

Technologies & Software:
Figma, Affinity Designer, Bootstrap Studio, HTML & CSS/SASS, jQuery & JavaScript, Bootstrap

Overview

Zubrify is an startup developed by the Perspecta Team, aimed at uniting experienced lecturers and professionals to foster inspiration and support creative growth. What made this project particularly exciting was my involvement beyond UI/UX design. I played a key role in both brand identity creation and front-end development.

The Challenge

Creating a cohesive and engaging digital experience that not only establishes a strong brand presence but also ensures seamless interaction between users. Additionally, working as both a designer and front-end developer meant bridging the gap between design vision and technical execution.

My Role & Contributions

As a UI/UX Designer, Brand Strategist, and Front-End Developer, my responsibilities included:

  • Visual & Brand Identity – Establishing a unique, compelling design system that reflects the platform’s mission.
  • UI/UX Design – Creating an intuitive, engaging, and seamless user experience.
  • Front-End Development – Implementing my designs directly using Bootstrap Studio, ensuring pixel-perfect execution.
  • Cross-Team Collaboration – Coordinating with the back-end (.NET) team to align design and functionality seamlessly.

Brand & Visual Identity

 - Crafted a strong and memorable brand identity that aligns with the startup’s mission.
- Developed a modern, clean, and professional visual language to resonate with creative professionals.
- Ensured a consistent and scalable design system for future platform growth.

Interface Design

- Focused on an intuitive, structured layout to enhance discoverability and ease of use.
- Designed clear navigation patterns, ensuring smooth interaction across the platform.
- Applied accessibility best practices to cater to a broad user base.

Front-End Development & Technical Execution

- Fully leveraged Bootstrap Studio to bring my UI designs to life with responsive and flexible components.
- Maintained a design-to-code workflow, ensuring visual consistency across devices.
- Engaged in constant communication with the back-end (.NET) team to integrate functionality effectively.

Zubrify was a standout project that allowed me to expand my expertise beyond UI/UX, demonstrating end-to-end product thinking—from conceptualization to execution. It was an invaluable experience in building a brand, designing an engaging experience, and bringing it to life through code.